The Living & Dying Consciously Project
Brand Identity. Student Manual. Print Advertisements.
The Living & Dying Consciously Project utilizes modern takes on ancient traditions to help individuals and their families live consciously during the dying process.
Butterflies and rainbows are the main elements of their brand with their symbolic significance of the transition from living to dying and eternal life. These two elements are featured throughout their design and inspire the brand color palette and imagery.
